MasterEnglish.nl

MasterEnglish helps you to develop your language skills through discussion, role-plays, presentations, vocabulary development, language analysis and negotiation practice.

Understanding the language of business - Discussing the marketing mix - Applying a marketing process - Designing a  marketing plan - Analysing strategies and objectives - Conducting market research - Knowing the Customer - Evaluating  customer research - Drafting consumer questionnaires - Understanding the consumer - Discussing trends

      

      

  Writing

  A1: email; invitation email; send a postcard

  A2: appointment 1; appointment 2
        bevestiging; dream job; interview;
invitation
        past event;
persbericht;  memo 1; memo 2; movie review
        reservering 1; reservering 2; routebeschrijving; routeomleiding
        more memos and mails


  B1: klachtenbrieven 1 2 - 3
        
offertes 1 - 2; reactie bestelling

 
B2: klachtenbrieven 1 - 2;  reactie bestelling 1 - 2; enquiry
        pers bericht

 
  B1-B2: Email writing course 1 - 2 - 3 - 4 - 5

  B2: Argument writing & Argumentative speeching

 
  Resources/Hulpbronnen

  standaard lay-out brief; standaard zinnen zakelijke correspondentie
  memo layout

  TIPS creatief schrijven!
beoordeling creatief schrijven
 
persbericht theorie; examples 1 - 2   
  sollicitatiebrieven
 1 - 2; example airway bill; example packing list
  bestelformulieren 1;
vrachtbrief; sponsoring theorie;
  examples sponsor letters
      

      

      

       

              

Discussing sales  performances - Writing promotional copies - Analysing the role of direct marketing - The language of e-marketing - Conducting Effective Marketing Campaigns - Presenting a marketing campaign to clients - The language of persuasion - Evaluating campaign results - Functional language - Negotiating with clients & suppliers - Facilitating meetings effectively - © 2014