Press Release



New York, NY (October TK, 2007) – On October 16, the One Club Gallery will be transformed into an American Living Room to honor the work of Creative Hall of Fame inductee Phil Dusenberry, former Chairman, BBDO North America. This installation will replicate the experience many families had, thanks to Phil, of spending Super Bowl Sundays glued to the TV watching Pepsi commercials.

Dusenberry's work, along with that of two other advertising legends: graphic designer Paul Rand (1914-1996) and Tim Delaney of London based agency Leagas Delaney, will be on display to the public as part of a rare, three week exhibition, curated by BBDO's Director of Print Services, Jd Michaels, honoring their induction into The One Club's Creative Hall of Fame.

"Each of the three honorees has made ground-breaking contributions to the contemporary culture," said Mary Warlick, Chief Executive Officer of The One Club. "To view their work within the context of a single exhibition is equivalent to taking a master class in the tenets of creativity—from an advertising and design perspective."

Creative Hall of Fame Exhibition Highlights Include:

Exhibition attendees will have the unique opportunity to view Dusenberry's classic TV spots in the comfort of "home," the ideal setting for the work of the man credited with establishing the concept of the blockbuster Super Bowl commercial and imprinting it on the American psyche. Emanating from the living room TV will be such memorable spots as GE's "We Bring Good Things to Life," Gillette's "The Best a Man Can Get" and, of course, the all-singing, all-dancing Pepsi "Choice of a New Generation" spot starring Michael Jackson in one of the most elaborate productions ever staged for a commercial (yes, the one where his hair caught on fire).

Fans of good design are in for a rare treat, as legendary graphic designer Paul Rand's powerful and distinctive imagery for IBM, UPS and ABC will be on display for the first time in many years. This comprehensive retrospective of poster and collateral will showcase the iconic logos that made Rand a pioneer in the field of modern corporate identity. His work for NEXT led former client Steve Jobs to declare him "the greatest living graphic designer." Rand's work is part of the permanent collection of MOMA.

The exhibition also includes the work of copywriting genius Tim Delaney, Chairman and Founder of Leagas Delaney, whose elegantly written ads for clients such as Harrods, Timberland and the Courtauld Institute in London, elevated long copy ads to an art form. Also notable, is his work for Adidas, which made it one of the most powerful brands worldwide.

The three inductees will be honored at an exclusive black-tie dinner at the Metropolitan Club in New York City on October 17. The exhibition runs until October 31.